Speaking at the opening of the first edition of the Year of Spain at the Higher Institute of Commerce and Business Administration (ISCAE) Group, Mezzour welcomed the new stage in relations between the two countries, based on mutual respect, trust, permanent consultation and fruitful bilateral cooperation.
He added that this event focused on the family business, as a model of authentic leadership, given the centrality of this type of businesses in both Morocco and Spain and the challenges they face particularly in terms of succession between generations and the development of these companies.
The Minister also referred to the memorandum of understanding signed between ISCAE and ESADE Business School, noting that this is a partnership initiated with one of the leaders of the School of Management in Europe and Spain.
Mezzour also said that this memorandum will allow future leaders of Morocco and Spain to have mutual knowledge on the two countries and the importance of partnership and development of economic and trade relations, explaining that this agreement provides an ideal opportunity to initiate a reflection on ways to promote relations between Moroccan and Spanish companies both bilaterally and at the level of third markets especially in Africa and South America and initiate joint cooperation projects.
Source: Agency Morocaine De Presse