Ouagadougou: The former director of the AIB Jean Philipe Toougouma, affirmed Monday that despite its sixty years of existence, the agency has not yet exploited a thousandth of its potential.
Jean Philipe Toougouma underlined that the celebration of the 60th anniversary of the AIB constitutes a stopover to look in the rearview mirror and project ourselves into the future in terms of communication.
Mr. Toougouma, who led the AIB from December 2008 to December 2009, assured that the ‘box’ has not yet exploited a thousandth of its fullness in terms of information in the country.
‘Today, the AIB is in the 13 regions of Burkina plus the 45 provinces, which makes for a large number of correspondents,’ he added.
For Mr. Toougouma, the AIB must explore other regions such as border areas to obtain a broader field of action in this security context.
‘Today your fame is based on the security crisis. You are a relay of information from the front,’ confided the former boss of the AIB.
He called on the agency to reorg
anize itself further on development issues in addition to security and military issues.
Listening to him, the AIB must take stock of the degree of coverage of its papers by other press organs and above all lobby institutions such as the Higher Council of Communication and others, with a view to strengthen freelance correspondents and improve working conditions.
‘Catch the ball at the right time and give a broader perspective to the AIB,’ he hoped.
Source: Burkina Information Agency