Bobo-Dioulasso: The daily Sidwaya on Thursday praised Thomas Sanon, who has distinguished himself for more than 30 years, as one of its best readers in the economic capital of Burkina Faso.
On the morning of Thursday, May 2, 2024, a delegation from Éditions Sidwaya visited Thomas Sanon, a loyal reader of the Sidwaya newspaper for more than 30 years.
During this visit, the delegation expressed its gratitude to Mr. Sanon for his trust and loyalty in reading the state daily.
‘Your example is a source of motivation for us, when we know that there are people who read the Sidwaya newspaper every day,’ said the Sales and Marketing Director of Éditions Sidwaya, Moussa Congo, representing the General Director, Assétou Badoh.
According to him, it is very important to recognize the dedication of all readers and understand their motivations in order to better meet their needs.
Mr. Congo assured that all staff were committed to all projects to satisfy all readers.
Thomas Sanon, a retired SOFITEX agent, explained tha
t his love for reading began in his former service.
‘I went to the service one day and saw some newspapers on the table, I took them to look through them. Immediately, I saw that there was good information there,’ he suggested.
His subscription to the daily is due to the reliability of the information transmitted by the Sidwaya newspaper, said Mr. Sanon.
‘I chose Sidwaya to have true information, undoubtedly and on time,’ confides Mr. Sanon.
Despite the difficulties in getting around, he spares no effort to get his newspaper.
‘Since the 1990s, everything has been perfect, nothing could prevent the acquisition of the newspaper,’ says Mr. Thomas Sanon.
A digital system has been implemented to meet current requirements.
‘Éditions Sidwaya have developed other products such as Sidwaya digital, Sidwaya.info, Sidwaya mobile… to meet the needs of its readers,’ informed the sales and marketing director.
Thomas Sanon appreciated the innovation that was put in place and congratulated all the actors who worked on
this initiative.
To mark this visit, the delegation gave Mr. Sanon gifts consisting mainly of newspapers and kits. The retired Sofitex agent was delighted that the newspaper of all Burkinabè people had thought of him.
He encouraged the men and women who fight for the happiness of readers and wished good luck to Éditions Sidwaya.
Source: Burkina Information Agency